I just have to rave about a new company I discovered this weekend. Well, discovered is a strong word considering their product are sold at Target and millions of other people probably bought some of them this weekend. But its very cool, and you should all try it. Its a line of home care products from a company called method, based out of San Francisco. Their products are non-toxic, biodegradable, and come in a mouth-watering array of
colors and scents.

Plus the writing on their website and their print ads is just hysterical. I actually spent time reading their entire advertising insert in Real Simple this month. As an example:

It's time to rid the world of dirty. Okay maybe that's a bit ambitious, so let's start with your home. We hate to break it to you, but most household cleaners are full of toxic chemicals. They're dirty and method is against that. Using the stuff can be unpleasant, even dangerous. We're against that too. However, we noticed when some people say dirty, often they mean kinky. But kinky we're all for. Then again, too kinky can be dirty, and that we're against.

I picked up their grapefruit mandarin all-purpose kitchen cleaner this weekend, and I'm really liking it so far! I've never actually been motivated to clean by a cleaning product before. My kitchen is clean and smelling of oranges, so I guess it worked!