Veer pointed me to a really interesting ad campaign this morning. Its for Honda, who already has a history of ground-breaking advertising (Cog, anyone?). There's a lip-smackingly gorgeous tv spot narrated by Garrison Keillor. There's also a quirky website.
Its apparently become so popular in Britain that they are trying to release a pop single. And groups are starting to take the song and use it outside of its original purpose (to sell quiet diesel engines) for things like motivating people in therapy and rehab. How cool is that?
It's funny...I actually think I'm going to show this to my students as part of the work we're doing on being a change agent... :> Thank you, Honda!
I finally got to see this last night and I loved it! You Dad has been whistling the song all morning!